Our Culture Code

“It is not the strongest of the species that survive, nor the most intelligent, but the one the most responsive to change”.
Charles Darwin.

Why are we doing this

Our purpose is to make sure everyone has the ability to thrive business and to plant the seeds for a better future.

We do that by making simple, affordable and innovative methods and tools.

Values that drive us

Our values are our identity. They are the principals that filter all our behaviors. They are the foundations for our way of thinking, of working, of communicating, of collaborating and growing.

They drive all our decisions. They make us stick to what is essential for us, for our collaborators and for our customers. They are our guiding rules for an ethical business.



(spicy in French) = Enchantment, Passion, Innovation, Collaboration, Excellence, Simplicity for a spicy and delightful business.


Enchantment is what make a world a better place.
“When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.”
Guy Kawasaki
“I’ve learned that people will forget what you said, people will forget what you did,
but people will never forget how you made them feel.”
Maya Angelou

We practice the art of enchantment to transform situations, relationships, minds and hearts. In a fast moving and changing world, we have to embrace enchantment to be able to make the necessary changes. It is about trustworthiness, likability and engagement. Enchantment of our customers, of our collaborators and ourselves.


“I have no special talents. I am only passionately curious.”
Albert Einstein
“Passion is energy. Feel the power that comes from focusing on what excites you.”
Oprah Winfrey

Passion is what give us energy to progress, to find strengths to overcome difficulties, to get out of our comfort zone and progress. Passion is the fuel we need to follow our customers’ dreams and our dreams.


In a disruptive world, innovating is the rule to survive.

We are continuously seeking to innovate. Innovate in our way of thinking and working. Innovate in how we’re serving our customers. We experiment before we share.

“The only way you survive is you continuously transform into something else. It’s this idea of continuous transformation that makes you an innovation company.”
Ginni Rometty

“The true sign of intelligence is not knowledge but imagination.”
Albert Einstein

Passion is what give us energy to progress, to find strengths to overcome difficulties, to get out of our comfort zone and progress. Passion is the fuel we need to follow our customers’ dreams and our dreams.


Collaboration is the grail of the digital business.

Collaboration breaks the limits, foster creativity and free the imagination. In a disruptive and complex world, it is only in collaborating that we can build innovative solutions.

“Alone we can do so little; together we can do so much.”
Helen Keller

“It is the long history of humankind (and animal kind, too) those who learned to collaborate
and improvise most effectively have prevailed.

Charles Darwin


Our devise is 100% engagement.

Excellence is about determination and commitment. It is about seeking to always do better in the best way by balancing efficiency, effectiveness and economy.
Excellence is to aim beyond the finish line.

“If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.”
Colin Powell

“Excellence is not a skill, it’s an attitude.”
Ralph Marston


Complexity is the enemy of success.

We practice simplicity in our methods, processes, communication and tools. We reduce complexity and focus on the most important.

“Simplicity is the ultimate sophistication.”
Leonard de Vinci

“That’s been one of my mantras – focus and simplicity.
Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.
But it’s worth it in the end because once you get there, you can move mountains.”

Steve Job

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak..”
Hans Hofmann